Exploring Vintage Roadside America: A collection of 30 captivating photographs showcasing signage along the streets of the United States in the late 1970s.

   

John Samuel Margolies (1940-2016) was an American architectural critic, photographer, and author who was noted for celebrating vernacular and novelty architecture in the United States, particularly those designed as roadside attractions.

Starting from the mid-1970s, Margolies began to photograph sites during long road trips, since he was concerned these sites would be displaced by the growing modernist trend. He was credited with shaping postmodern architecture and recognizing buildings that would be added to the National Register of Historic Places through his documentary work.

Starting in 2007, the Library of Congress began to acquire his photographs, and created the public domain John Margolies Roadside America Photograph Archive in 2016, consisting of 11,710 scans of color slides taken by Margolies.

 

Take a journey along U.S. main streets, byways, and highways through photographs taken by John Margolies in the late 1970s.

Arizona. Dairy Queen ice cream sign, Gila Bend

 

Arizona. Hanks Coffee Shop sign, 4th Street, Benson
Arizona. Owl Lodge sign, Benson Highway, South Tucson

 

 
Arkansas. Tastee In ice cream sign, closer detail, Route 67, Arkadelphia

 

California. Doggie Diner sign, McArthur Boulevard & San Pablo, Oakland

 

 
California. McDonald's Restaurant sign, detail one, Route 66, Azusa

 

Florida. Cremo ice cream sign in decay, Jacksonville

 

 
Kansas. Cafe ice cream sign, Galena

 

Kansas. Jac's Chicken Steak ice cream sign, Wichita

 

Kansas. The Hutch Drive-In ice cream sign, South Hutchinson

 

 
Kansas. Western-Ho Motel sign, Route 54, Liberal

 

Kansas. Zesto ice cream sign, Wichita

 

Kentucky. Clark's ice cream sign, Bowling Green

 

 
Louisiana. Ko-Ko-Mo Dine In Your Car sign, Routes 79 & 80, Bossier City

 

Louisiana. Reed & Bell Drive-In ice cream sign, Alexandria

 

Massachusetts. Mr. Peanut sign, Route 6, Swansea

 

 
Mississippi. Cream Castle ice cream sign, W. Malone, Sikeston

 

Missouri. Mobil flying red horse sign, Rt. 60B, Mountain Grove

 

New Mexico. Drive In ice cream sign, Route 124, Cubero

 

 
New Mexico. Jack's Liquor sign, Central Avenue, Albuquerque

 

New Mexico. Simon's Western Wear sign, Central Avenue, Albuquerque

 

New Mexico. Tastee Freez ice cream sign, Santa Fe

 

 
North Carolina. Big Giant ice cream sign, Route 25, Asheville

 

Oklahoma. Charburg ice cream sign, E. Main Street, Enid

 

Oklahoma. Dairy Bar ice cream sign, Route 64, Vian

 

 
Oklahoma. Dairy Boy ice cream sign, Rt. 66, El Reno

 

Tennessee. Big Orange ice cream sign, Rt. 41A, Clarksville

 

Tennessee. Kay's ice cream sign, Knoxville

 

 
 
Tennessee. Kream Kastle ice cream sign, Rt. 70, Brownsville

 

 
Wisconsin. Town Pride Drive-In Restaurant sign, angle one, Teutonia at Villard Avenue, Milwaukee

 

(Photo © John Margolies)